Best practice in public consultation emphasises active public participation rather than simple consultation. While Ireland's statutory public consultation processes must be followed, the Public Consultation Institute of Ireland has established founding principles for citizen engagement across state, semi-state and private sector organisations. These principles blend digital and traditional approaches, with digital-first becoming standard practice. The Irish government's three key principles remain central: consultation must achieve genuine engagement and real listening rather than bureaucratic box-ticking; consultation should be targeted and accessible to those with clear interest in the policy; and government bodies must ensure interested parties can participate in all stages - development, implementation, evaluation, and review.